Acquiring 42matters Cements Similarweb as the Leader in App Intelligence

Similarweb’s mission is to create the most accurate, comprehensive, and actionable Digital Data, so every business can win their market, and today’s acquisition of 42matters completes an important part of that picture.

42matters has been a vital partner in our App Intelligence offering for 2 years, providing essential data that has helped app creators and owners gain a competitive edge. Our collaboration with 42matters’ team has been seamless, and now, as colleagues, we can achieve even greater heights together.

Expanding our data capabilities

With this acquisition, we gain immediate access to an expanded dataset in the Similarweb Data-as-a-Service (DaaS) catalog, accelerating our leadership in the App Intelligence market. 42matters’ coverage includes 12 app store platforms, over 2.1 million publishers, 2,600+ SDKs, and more than 20 million apps. For instance, app creators will now have the ability to see what advertising SDKs their competitors are using, giving them a strategic advantage in optimizing their app performance.

A stronger App Intelligence offering

By incorporating 42matters’ unique data and expertise, we are strengthening our app intelligence offering and also laying the foundations for further growth and innovation in the digital intelligence market. This will empower app owners to optimize their app distribution, marketing strategies, and development roadmaps.

The importance of Web and App Intelligence

Optimizing your business for the digital economy requires mastering both web and mobile. As digital behavior has become more seamless across devices, it has also become more complex for businesses. Consumers not only use mobile apps, but also search the web to discover businesses, compare products and complete their customer journey.

In order to best analyze and optimize your digital opportunities, you need to leverage a unified data set – across web, mobile and app to drive your operation and business strategies.

Immediate and future value

I am excited about the immediate value that 42matters brings to our offering and what we will achieve together in the future. We will help app-first companies and those with integrated web and app strategies to better serve their mobile customers. Acquiring 42matters not only expands our data offerings but also increases our total addressable market (TAM) by covering the entire digital world.

About 42matters

42matters, founded in 2011 and headquartered in Zurich, is known for its high-quality data in the App Intelligence space, serving leading brands like Comcast, Criteo, Ogury, and many more. The founders, Andrea Girardello, Ivan Delchev, and Andreas Budde, have built a company with a strong reputation for excellence in app store and mobile SDK data.

Looking ahead

This acquisition strengthens our position as a leader in the App Intelligence market, offering our customers the highest quality data for informed decision-making. The integration of 42matters’ data will enhance our product offerings and accelerate our development in app intelligence and related fields. We are excited to welcome the 42matters team into the Similarweb family and look forward to the innovations and insights we will achieve together.

Together, we are poised to lead the App Intelligence market, providing valuable data to digital businesses for strategic efforts and competitive growth. It’s going to be an amazing journey, and I’m excited to share it with all of you.