Top 100 Tech Companies Around The World in 2022

The global tech industry is estimated to be worth $5.3 trillion dollars.

T r i l l i o n s.

In fact, the US tech industry alone is worth $1.6 trillion, and it takes up 35% of the total world market. Big numbers, right? 

Those numbers are only going to get bigger too. Tech companies include all digital electronics, software, any internet-related services, ecommerce sites, and so on – so, we can almost guarantee that you’ll be fuelling those numbers yourself, and keeping a lot of them in business on a daily basis.

So, who are the big players in the world of tech? Well, you probably have heard of a few of them… 

Top 100 tech companies by website traffic:

We took the top 100 tech companies by revenue from Nasdaq, and put a little Similarweb twist on it: website traffic.

So, here we have it – the top earning tech companies, ranked by website traffic:

…and breathe. Recognise a few of those brand names? We thought so. Let’s take a deeper dive into the top 5 – which you’ve definitely heard of – using Similarweb Sales Intelligence.

A deeper dive into the top 5 tech companies, by monthly visits:

1) Baidu

First, we’ve got the Chinese multinational technology company that specializes in internet-related products, and artificial intelligence: Baidu. 

Baidu’s features and services are super similar to that of Google, but with a focus on China alone. Like Google, it controls most of the search market there. 

Let’s look at the insights (because that’s what we do best):

Above, you’re looking at Baidu’s website performance for September 2022 alone, with over 5 billion website views and a deduplicated audience of 203 million. Big numbers, right? 

As we mentioned, Baidu is a platform that targets China as a location, so no surprises when we take a look at the traffic share by country…

From Similarweb Sales Intelligence, we can tell that most of its traffic is direct traffic – which is unsurprising when you’re a country’s main search engine. But what we can see is that some of its traffic does come from organic search. Under closer inspection, a lot of that organic traffic comes from the search engine, Bing. 

So, how about we look into the organic keywords that are leading users to Baidu’s website… actually, I might just screenshot this one (you’ll understand why): 

2) Amazon

If you’ve followed our regularly updated posts on the top ecommerce companies in the US, UK and the world, you will probably be thinking, “wow, she must really like writing about Amazon”.

And here we go again, because yet again, Amazon has come out on top. 

With dedicated websites in around 20 countries around the world, there’s a lot of data you can track.

In September alone, Amazon.com saw 2.359 billion website visits, and on a yearly view, it saw 32.55 billion. Imagine adding up all the other countries’ data too. For that, you’d definitely need Sales Intelligence insights – and probably your calculator. 

So, what else can we tell you about Amazon.com? Well, a lot of things but we’ll just give you a few examples. 

First up, how Amazon.com gets those mega traffic views: 

A few things of note here:

1. Direct traffic trumps the other marketing channels, which just shows how successfully Amazon has built its brand 
2. Organic traffic also not so bad here, showing it ranks well for what it offers 
3. Check out that desktop VS mobile traffic split! 

But, who are these people? Let’s have a look at the demographics for the site: 

We even have access to the typical browsing habits of this audience too, and we can see that Amazon is up there with some of the greats, including the greats for procrastination. You’re onto a winner if you’re being soaked up by procrastinators – it’s why YouTube and Facebook ads work so well.

And here are a few of the website technologies that Amazon.com uses to round off our insights:

• Drawbridge: Publisher ad server
• Freewheel: Video ads
• Twitch: Audio video media
• Buzzsprout: Podcasts
• Discourse: Forum software
• Pardot: Marketing automation

3) Netflix 

Next up for our biggest tech companies – a name that’s not shy of news headlines on the reg: Netflix. A brand you’ve most definitely used – or at least heard of. 

Whether you’ve got it downloaded on your TV, laptop or phone, or maybe if you’re sponging off a friend or family member’s account (sounds like it’s bad luck for you), Netflix is a big part of a lot of people’s lives. 

But admittedly, it’s had a lot more negative press of late. With their prices going up and stricter rules enforced for additional members on accounts, it is seeing a bit of a slump in subscribers. And guess what? We can see that in our data. Check out this view from September 2021 to September 2022: 

Is Netflix doing anything to combat this slump? Our insight into its marketing channels suggests not; with the majority of traffic coming direct (just under 90%), a little bit from organic (9.84%), and the rest only offering under 1% each. 

In fact, the brand has been doing nothing with their paid ads or display ads, despite a big dip in direct traffic. Take a look:

Is this the fall of Netflix? Maybe not quite with numbers still as big as 1.963 billion visits for September 2021 alone, but it’s certainly taken a turn.

3) Samsung

Next in line for the top five big dogs: Samsung. 

We spoke about Samsung recently in the world’s top ecommerce companies, so seeing them in the top five tech companies wasn’t a shock either. 

Here’s another company that has different websites for different countries, and here’s another time where we will use the US version as an example. Just because. 

So, Samsung.com – what can we tell you? 

For some perspective, Samsung.com got 1.381 billion website visits in September 2022. Here are the top countries that these visits came from: 

Now, compare that with Samsung.co.uk, where you’ve only got a few crossovers in the top ten:

Samsung.com is clearly a more widely used site across the world, which you can see by the traffic share on the right. Samsung.co.uk is – not surprisingly – mostly visited by users in the UK itself. 

If we take a look at visits over time, this is another site where we can easily point out when new releases have come out (and when some might be due…). 

5) Microsoft

Just another brand name you may have heard of, here. Hello, Microsoft.

Out of the 866.4 million total visits in September, 78.28% of that audience come from Desktop devices. With that, let’s take a look at Desktop traffic as a whole – leaving out the percentage coming in from Mobile: 

Similarly to Netflix, Microsoft saw a bit of a downturn in traffic. With a year long view (September 2021 to September 2022), we can see a high in October 2021, which is when they released updates for Microsoft Office. But what keywords were people searching for at this time? 

Three guesses at which update happened:

Spoiler alert: Windows 11. 

Taking a sneak peek at how Microsoft used its marketing channels around this period, we can see they put a little bit – just a little bit – of effort into display ads to push for the Windows 11 update. See that tiny purple uplift there? Yeah, that’s the one. 

The fun thing (or one of the fun things) about Similarweb Pro is that you can look at each marketing channel in depth – take a look at just how big it went in October 2021 with its display ads in comparison to the rest of the year.

But, where on earth is Google? 

Okay, so it’s a little more complicated than that. You might notice that there are some big names towards the bottom of the list. You know, like that little thing called ‘Google’ – the company that owns it, Alphabet, is 78 on the list. 

How about we cover that minor complication now? Let’s take a look at three companies where maybe the numbers don’t quite match up:

1) Alphabet Inc. (Google)

First up, as we mentioned, there’s Alphabet, the parent company of Google and YouTube. 

As the owner of a big name and key search engine around the world – you won’t be hugely surprised to know – it’s a winning tech company. But the thing is, the corporate website, Alphabet (abc.xyz) doesn’t get that much traffic itself – it relies on its brands for its revenue. That’s why it’s not higher up in that top 100 list. 

Google.com alone hit 1.142 trillion website visits from September 2021 to September 2022. That’s a lot of hits, isn’t it? You can see on the Account Overview page that even the deduplicated audience is 2.431 billion. 

Now, think about those kinds of numbers, plus the visits to each and every dedicated Google URL for different countries. The answer = a really, really big number of visits. And most of them are direct, too: 

No real surprises there though, as Google is the leading search engine around the world – it dominates over 92% of the market. But there’s a thought: despite being levels above the rest, who are Google’s main competitors as a search engine?

Let’s look at the Competitive Overview in Similarweb Pro. If we filter by industry, we can see social networking sites coming up top, and below, search engines:

Here are some of the technologies used to give Google that extra boost:

• i-mobile: Demand side platform
• Wild Apricot: Business solutions
• Nationbuilder: Website builder
• Hotjar: Heatmaps and session recording
• And many, many more (as you can imagine) 

2) Foxconn

A brand that has been – and will be – in the top spots for a long time is Foxconn, the electronics manufacturer. It’s part of Hon Hai Precision Industry Ltd, but trades as Foxconn internationally. 

Foxconn produces some iPhones, iPads, and Macs, and it has just been in the news as creating a possible Tesla Model Y rival too. So, what’s their website data saying? 

Let’s have a snoop at Foxconn.com over the past year.

It seems like it’s seen better days, in terms of website traffic. But interestingly, in September 2022, the visit duration was way over average at over 15 minutes! The yearly average goes down to a more typical 6 and a half minutes. 

September 2022 was actually reported as a record month for Foxconn, with a revenue high of 25.9 billion US dollars. That might explain the uplift in traffic (and interest). 

3) Apple

And for the next big tech company we want to talk about… Drumroll, please.

Apple. 

You’ve probably heard of this one – and got one of its products in your bag right now. Say hello to everything iPhone, iPad, Apple Watch, Mac, Apple TV, plus all the accessories, entertainment, and expert support that comes with it. 

Now, it’s 7th on the list of our top tech companies, ranked by traffic. In terms of revenue, it’s number one by a long shot. 

That’s because Apple’s revenue is split across online and in store – those huge Apple stores don’t exist for no reason. But digital insight is kinda our thing, so we’ll go into that for now.

In September 2022, the site saw 564 million visits, with a big rise in September too. Why? Because the new iPhone 14 lineup was released, along with the Airpod Pro 2.

If we take a look at the bigger picture – September to September – you can get an idea of where other updates and new releases have happened. 

Like we said, you can almost guarantee you or the person next to you has a bit of Apple tech on them right now, and there’s a reason for that. Its tech is good; it performs well, it looks great, and it’s trusted all over the world. Just look at the countries the site gets visits from – and that’s just the top ten:

Go beyond the top 100 

So, there you have it – the top 100, with a deeper dive into the top 5 to see what makes them just so good at what they do. 

This kind of data is important in so many ways, and can optimize your sales process from beginning to end. And that’s exactly why Similarweb Sales Intelligence exists – to help you work smarter, not harder… and win bigger, quicker.

Here’s a quick rundown of our features to help you do just that: 

• Lead Generator: Search our database of over 100m companies to create a list of your ideal prospects.
• Insights Generator: Create effective outreach based on solving your prospect’s specific pain points and areas of opportunity.
• Contacts: Find the key decision-makers at the companies you’re interested in, and download their contact information at the click of a button.
• Account Review: Uncover full insight into each account, including performance and technologies.
• Sales Signals: Spot upsell and cross-sell opportunities, and reduce churn with account alerts.

If you ask us, it’s kind of a no-brainer. Book a demo to find out how it will work for your business.