The Full List of the Highest & Lowest Competition Keywords

A new site rarely sees organic traffic.

Because without authority in a chosen topic, search engines simply won’t rank a site. Especially for competitive keywords.

And building authority could take months.

To solve this, you should begin by targeting low-competition high volume keywords.

On the other hand…

Once a site has built authority, you might have the resources to target high-volume competitive keywords. Or, you might be building a strategy that targets a high-competition keyword.

In this post, we’re harnessing Similarweb keyword research tool to bring you the highest volume low-competitive and high-competitive keywords.

Looking specifically for US or UK keywords? Simply jump ahead to:

• US-based keywords
• UK-based keywords

We’ve filtered the results by three search intents:

• Informational
• Transactional
• Local

Why is it important for you? Because we’ve done the manual work for you; now you can concentrate on the most relevant keywords for your business.

When creating this post, something stood out to us. Within each keyword list, we noticed obvious patterns. Each list seemed to be dominated by one or two types of results.

For each keyword set, we’ll point out some obvious patterns that we’re seeing.

That said, let’s jump in…

Top global low-competition keywords

The tables below showcase the best and freshest low-competition keywords using Similarweb’s Worldwide filter, spanning billions of websites and keywords.

Top 50 low-competition informational keywords

First, informational keywords. These are specific search queries users use to find information or answers. They suggest users seek educational content, explanations, guides, tutorials, or general knowledge on a topic.

Key stats about the biggest low-competition keywords filtered by informational intent

Low-competition informational keywords seem to be littered with people trying to entertain themselves, including sports terms and games such as PSG, Solitaire, and Avatar 2.

• youtube converter – 856,564 average monthly visits
• 风灵月影 (online game) – 263,086
• bobbi althoff (a podcaster) – 163,407
• psg vs al nassr (sports) – 147,150
• 짭플릭스 (a streaming service) – 137,931
• солитер пасьянс играть бесплатно (Solitaire solitaire play for free) – 115,604
• Helltide (online gaming) – 106,031
• аватар 2 скачать торрент (avatar 2 download torrent) – 95,664
• Lookmovie2 – 91,003

Top 50 low-competition transactional keywords

Next, transactional keywords. These are search queries users use when they want to make a purchase or complete a transaction. They include phrases like “buy,” “purchase,” and “order.”

Key stats about the biggest low-competition keywords filtered by transactional intent

After reviewing the results, we see that many top low-competition keywords in the transactional intent cluster are for shoes, including:

• Adi2000 – 23,081 average monthly visits
• new balance 480 – 21,546
• nike court vision low 24,894
• new balance ct302 – 27,577

The vast majority of searches are being served by the site avito.ru, a Russian ecommerce site that allows users to buy or sell almost anything, including cars, real estate, used clothes, and more:

• авито магнитогорск (Avito located in Magnitogorsk) – 105,348 average monthly visits
• авито брянск (Avito located in Bryansk) – 73,639
• авито барнаул (Avito located in Barnaul) – 54,133
• авито кострома (Avito located in Kostroma) –  46,724
• авито красноярск (Avito located in Krasnoyars) – 46,325
• авито курск (Avito located in Kursk) – 42,359
• авито тюмень (Avito located in Tyumen) – 34,536
• авито орел (Avito located in Oryol) – 33,884

Top 50 low-competition local keywords

Local keywords are also a big thing. They include location-specific phrases, generating results related to the same geographic area. These keywords help drive local customers to your business.

Key stats about the biggest low-competition keywords filtered by local intent

Within this list, there is a substantial volume of medical keywords, including:

• psiquiatra girona (Girona psychiatrist)  – 25,755 average monthly visits
• beach family doctors – 20,778
• buy solpadeine soluble plus 32 (pain relief medication) – 28,012
• dr. ruggeri – 25,242

We also see many searches for legal offices, including:

• 8 rgi (a group of notaries) – 23,355 average monthly visits
• bishop law group – 20,787
• personal injury attorney decatur il – 23K,372

Top traffic high-competition keywords globally

The tables below display the top, most up-to-date high-competition keywords using Similarweb’s Worldwide filter as of December 2023.

Top 50 high-competition informational keywords

Key stats about the biggest high-competition keywords filtered by informational intent

We see that these SERPs are dominated by news result searches, including:

• actualités du jour (news of the day) – 37,165 average monthly visits
• nigerian newspapers – 33,644
• nigeria news – 20,933
• новости россии (Russian news) – 499,579
• news today – 483,530
• đọc báo (read the paper) – 191,198
• aktuelle nachrichten (current news) – 172,738
• ultime notizie (latest news) – 170,698
• Notizie (news) – 91,222
• nachrichten aktuell (current news) – 62,699
• gazete haberleri (newspaper News) – 50,784
• today’s news – 50,240
• current news – 38,507
• breaking news headlines today – 29,172

Top 50 high-competition transactional keywords

Key stats about the biggest high-competition keywords filtered by transactional intent

What stands out immediately are the ecommerce-related keywords. 

For instance:

• online shopping – 23,066 average monthly visits
• shein uae – 33,414
• online apotheke (online pharmacy) – 67,201
• best laptop 2023 – 25,885
• amazon alexa – 67,757
• amazon プライム (amazon prime) – 488,119

We also see a substantial amount of monthly searches for travel keywords, including:

• plane tickets – 76,069 average monthly visits
• airline tickets – 77,492
• book flights – 45,611

Top 50 high-competition local keywords

Key stats about the biggest high-competition keywords filtered by local intent

A substantial amount of searches is for car rentals, including:

• 租车 (car rental) – 43,207 average monthly visits
• cheap car rental – 22,595
• location voiture (car rental) – 51,803
• レンタカー (car rental) – 52,092
• Mietwagen (car rental) – 26,164

Now, on to the top low-competition and high-competition keywords in the US.

Top low-competition keywords in the US

Running a website or online business in the US? Here are (some of) the keywords you should care about.

Top 50 low-competition informational keywords in the US

Key stats about the biggest low-competition keywords filtered by informational intent

Surprise! Accounts.youtube.com gets the majority of the traffic from low-competition informational keywords, including:

• is seraphine a mid laner – 6,938 average monthly visits
• andromeda be svendsen zippy – 7,160
• 1950s summer – 18,108
• lot valu shaak (Lots of shock) – 18,465
• helpflow pools – 8,402
• lone star burger bar, red oak, tx – 16,800
• how to cut out a section of epdm in repair it – 16,231

Top 50 low-competition transactional keywords in the US

Key stats about the biggest low-competition keywords filtered by transactional intent

Here also, like in the global space, we see users in the US looking to buy shoes, including:

• new balance 9060 – 25,718 average monthly visits
• new balance ct302 – 9,027
• nike vaporfly 3 – 7,839
• boxing shoes – 6,235

We also see many searches made by users searching for clothing, including:

• linen pants – 24,443 average monthly visits
• nike big swoosh reversible boa jacket – 14,579
• messi jersey – 10,059
• denim dress – 9,473
• linen shirts – 7,773
• white jumpsuit – 7,768
• tweed jacket – 6,954
• carhartt detroit jacket – 6,569

Top 50 low-competition local keywords in the US

Key stats about the biggest low-competition keywords filtered by local intent

What stands out in this keyword list is the vast amount of real estate keywords, including:

• real estate goldsboro nc – 9,658 average monthly visits
• townhomes for rent near me – 7,503
• rentals jefferson city mo – 6,518
• apartments in michigan – 5,709
• townhomes for rent – 17,347
• realtor lakewood fl – 6,548

There are also many searches related to cars, including:

• big mike’s auto sales – 14,073 average monthly visits
• hyundai dealerships near me – 7,412
• bmw m2 for sale – 6,935
• car wrap near me – 5,642
• subaru brz for sale – 5,345
• porsche 911 for sale – 11,872

Top high-competition keywords in the US

Top 50 high-competition informational keywords in the US

Key stats about the biggest high-competition keywords filtered by informational intent

Going through the list, we see a substantial volume of keywords made by searchers looking for logos or logo makers, including:

• free logo maker online – 5,547 average monthly visits
• free logo – 5,286
• create logo – 7,173
• create a logo – 7,022
• logo designer – 9,790
• logo maker free – 20,894
• free logo maker – 64,390
• logo generator – 63,832

News-focused keywords are a big thing, too, including:

• todays news – 12,877 average monthly visits
• news updates – 14,026
• yahoo news mail login – 12,229
• news headlines today – 8,409
• recent news – 10,756
• top news stories – 10,705
• russian war – 8,202
• headline news today – 11,431
• nigeria newspaper – 11,806

Top 50 high-competition transactional keywords in the US

Key stats about the biggest high-competition keywords filtered by transactional intent

Once again, we see many of the top transactional keyword searches are related to cars, including:

• auto parts – 58,555 average monthly visits
•  Motorcycle – 18,245
• car parts online – 7,429
• auto parts online – 7,398
• ev charging stations – 6,908
• car parts – 78,873

And airline tickets, including:

• airline flights – 8,867 average monthly visits
• airline tickets – 68,822
• flight booking – 10,582
• find flights – 6,608
• airplane tickets – 11,839
• air tickets – 10,099

Top 50 high-competition local keywords in the US

Key stats about the biggest high-competition keywords filtered by local intent:

There are many searches for used cars or car rentals, including:

• buy used car – 7,665 average monthly visits
• car rentals – 61,750
• rental car – 61,454
• rent a car – 89,621
• car search – 5,753
• used car dealerships – 5,315
• rent a car near me – 12,169
• car rental companies – 7,436

That’s it for the US. Now, let’s transition to the top keywords you need to know if you’re in the UK.

Top low-competition keywords in the UK

Top 50 low-competition informational keywords in the UK

Key stats about the biggest low-competition keywords filtered by informational intent

Not so surprisingly, given the time of year, we see many searches are weather-related, including:

• 10 day weather forecast yeovil – 18,157 average monthly visits
• bbc tilbury weather – 17,098
• cowes weather – 12,590
• hythe weather met office – 11,747
• weather in aughton – 11,071
• tamworth weather – 9,366
• weather forecast stockport – 6,288

We also see many news searches, including:

• rotherham united newsnow – 23,020 average monthly visits
• morocco earthquake – 5,920
• alcester news – 5,322
• freddie flintoff crash – 5,236
• johanita dogbey – 4,832

Top 50 low-competition transactional keywords in the UK

Key stats about the biggest low-competition keywords filtered by transactional intent

Here, we see many furniture-related keywords, including:

• dressing table – 11,296 average monthly visits
• double bed – 9,921
• full-length mirror – 9,374
• 2 seater sofa – 8,624
• single bed – 7,767
• bathroom cabinets – 5,215
• footstool – 4,484
• day bed – 4,442
• shelf brackets – 4,422
• display cabinet – 4,167
• 3 seater sofa bed – 3,880
• 2 seater sofa bed – 3,801 Pouffe – 3,755

Top 50 low-competition local keywords in the UK

Key stats about the biggest low-competition keywords filtered by local intent

We see many keywords related to cars, including:

• automatic cars for sale – 5,713 average monthly visits
• ford used cars – 3,498
• discovery sports for sale – 2,986
• xc90 for sale – 2,578
• honda civic for sale – 2,068
• kia ceed for sale – 1,912
• used ford – 1,373
• bmw x1 for sale – 1,366
• ex police cars for sale – 1,349
• cardiff used vans – 1,171
• bmw series 1 used cars for sale – 1,144
• bmw x3 for sale – 1,142

We also see many searches for restaurants, including:

• healthy restaurants – 1,376 average monthly visits
• best restaurants leeds – 1,349
• notting hill restaurants – 1,289
• best restaurants in bath – 2,379
• london bridge restaurants – 2,159

Top high-competition keywords in the UK

Top 50 high-competition informational keywords in the UK

Key stats about the biggest high-competition keywords filtered by informational intent

We see many news-related keywords, including:

• uk newspapers – 16,766 average monthly visits
• Новости (news) – 7,047
• today’s news – 4,206
• nigeria newspaper – 2,526
• новости россии (Russian news) – 2,188
• news article – 1,140
• nigerian newspapers – 30,224
• joe biden – 23,529

Top 50 high-competition transactional keywords in the UK

Key stats about the biggest high-competition keywords filtered by transactional intent

We see a number of clothing-related searches, including:

• Clothing – 3,145 average monthly visits
• Clothes – 4,551
• outdoor clothing – 1,854
• Gucci – 26,498
• buy outdoor wear uk – 1,131
• calvin klein – 30,279

We also see several searches for vitamins, including:

• vitamin d – 6,042 average monthly visits
• omega 3 – 2,251
• vitamin e – 1,437
• Ashwagandha (herbal suppliment) – 17,667

Top 50 high-competition local keywords in the UK

Key stats about the biggest high-competition keywords filtered by local intent

We see several travel-focused searches, including:

• travel vaccinations – 1,257 average monthly visits
• travel agents – 4,012
• travel companies uk – 1,183
• travel companies – 1,191
• travel agency – 2,379
• travel agent – 1,583

Extracting low-competition and high-competition keywords

You’ve now seen the keyword lists. The question is, how do you find low and high-competition keywords that are tailored to your business?

The Similarweb Keyword Generator is the all-in-one tool that will help you find them. First, enter your seed keyword and then filter the keywords by Keyword Difficulty (KD) score.

For instance, below, we searched the seed keyword ‘rock climbing’ and filtered the results to show keywords with a maximum KD score of 11. KD 11 keywords are relatively uncompetitive as the pages that compete on them have relatively few backlinks. If your site is brand new, try searching for KD 1 keywords.

If, on the other hand, you want to see high-competition keywords, set a minimum KD score. Below, we’ve set the minimum value to 84.

If you find you need more granular results, you can filter the results by intent.

By adding the intent filter to your searches, you can plan all of your top, middle, and bottom-of-the-funnel keywords. And guess what? With Similarweb Digital Data, you’re likely to find many transactional keywords that are not competitive.

High-competition and low-competition keywords: Two halves of a whole

As we mentioned above, low and high-competition keywords should be a part of your long-term SEO strategy. But if your site is new, the quickest way to rank on them is to start by targeting low-competition keywords. This will help you to build authority one long-tail keyword at a time.

With the right keyword research tools, you’ll be surprised how much traffic you can achieve. If you cluster your low-competition keywords into topics, you’ll eventually build the authority to target high-competition keywords.

FAQs

What are keywords with less competition?

Low-competition keywords are search queries with fewer websites vying for them in search results. They often include long-tail, niche, location-based, or question-based keywords. By targeting them, website owners can enhance their chances of ranking higher in search engine results pages, attracting organic traffic. Using keyword research tools helps identify such keywords, allowing content creators to focus on topics with less competition, potentially gaining more visibility online.

What are high-competition keywords?

High-competition keywords are popular search terms, with numerous websites competing for top positions in search engine results. These keywords typically have significant search volume and are more generic. Examples include broad industry terms or popular product names. Ranking for high-competition keywords is challenging due to intense competition, requiring strong SEO efforts and authoritative content. Businesses often target these keywords for their potential to drive substantial traffic, but success demands a robust online presence and strategic optimization. Keyword research tools like Similarweb help identify the level of competition associated with specific keywords.