It’s a phrase marketers have been hearing for the past 15 years or so, ad nauseam: Content is King.
And in 2015, it seems that content marketing still reigns supreme when it comes to the most commercially important digital marketing trend. Yet according to this infographic, the biggest challenge content marketers face is measuring content effectiveness, while an overwhelming 56% of marketers don’t have a content marketing strategy!
That’s where data insights on content strategy come into play. Have a look at this amazing infographic on the state of content marketing, produced in collaboration with Similarweb, SmartInsights.com and JBH.
It’s the perfect marriage between content marketing insights and practical advice, sure to help you create your best content marketing strategy yet.
The State of Content Marketing in 2015 Infographic:
by Lauren Meir
Lauren is a writer with a background in content marketing and creative branding. Her work has appeared in publications like the Huffington Post and Provokator.
Related Posts
The #1 content marketing tool - get started
Give it a try or talk to our marketing team — don’t worry, it’s free!