HomeBlogInsightsCruise Line NewsStrong Cruise Industry Demand Bodes Well for 2023 “Wave Season” 
Insights

Strong Cruise Industry Demand Bodes Well for 2023 “Wave Season” 

, Senior Analyst
2Min.November 7, 2022

Interest in cruising remains high, but consumers spend more time looking for deals

The cruise industry was one of the last travel sectors to rebound from the pandemic. After a shutdown that began in March 2020 and lasted more than a year (resumption dates varied across the industry), it took until March 2022 for cruise industry demand to return to pre-pandemic levels.

It appears demand remains robust entering holiday 2022, as well as for 2023 wave season. Wave season is January-March, when consumers tend to book their cruises for the following year.

“Cruise interest spiked higher than demand for almost any other travel sector as restrictions on the industry lifted this year, partially due to extreme pent-up demand and advertising pushes from the cruise lines, especially premium ones,” said Similarweb Industry Manager Alisha Kapur, who did a deep dive into industry trends. “Premium lines have also gained share due to lower pricing generally over the last few years. As consumer wallets shrink, cruisers are hungry for discounts, with ‘deal’ searches hitting a 10-month peak in July.”

Key takeaways

  • Cruise demand remains elevated, as shown by web traffic growth above most other travel sectors.
  • “Deal” searches hit a ten-month peak in July and will likely spike again in November.
  • Cruise industry-wide conversion rates (percentage of website visits that result in a sale) have nearly doubled since 2019.
  • Super Premium brands have grown share of traffic by 35% over the past three years.

To download the full report, please complete the form below.

Talk to us

Personal info

First Name
Last Name
Work Email
Please use work email

Looking for support? Click here

The Similarweb Insights & Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to press@similarweb.com). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or similarweb.com/corp/blog/insights/.

Methodology

Disclaimer: All data, reports and other materials provided or made available by Similarweb are based on data obtained from third parties, including estimations and extrapolations based on such data. Similarweb shall not be responsible for the accuracy of the materials and shall have no liability for any decision by any third party based in whole or in part on the materials.

by Jim Corridore

Senior Analyst

Jim provides insights across multiple sectors. With 30 years on Wall Street and numerous awards for stock-picking, he is a SUNY Albany graduate.

Related Topics:
This post is subject to Similarweb legal notices and disclaimers.

Wondering what Similarweb can do for your business?

Give it a try or talk to our insights team — don’t worry, it’s free!

Ready to start digging into the data?
Our comprehensive view of digital traffic gives you the insights you need to win online.