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Top Amazon Brands

Best Selling Products & Brands on Amazon

See the full list of Market Leaders In Every Amazon Category for January 1, and read the full analysis below

Last updated : January 1, 2026

Top Brands on amazon.com

Discover which brands are leading on amazon.com. This section showcases revenue share, product views, and conversion rates to help you better understand brand competitiveness across categories.

Top Brands

Jan 2026 vs. Jan 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
LEGO	0.85%	0.25pp	103.4M	11.04%	9.11%	39.65%	$55.17	3.56%
Nintendo	0.24%	0.09pp	42.5M	10.06%	7.08%	20.20%	$49.88	3.38%
DJI	0.17%	0.08pp	66.8M	7.89%	6.66%	4.27%	$54.76	1.17%
Amazon Essentials	0.19%	0.06pp	80.6M	2.03%	6.38%	33.32%	$8.98	2.88%
Owala	0.10%	0.05pp	102.8M	0.07%	4.79%	35.75%	$47.84	3.48%
LEGO	0.85%	0.25pp	103.4M	11.04%	9.11%	39.65%	$55.17	3.56%
Nintendo	0.24%	0.09pp	42.5M	10.06%	7.08%	20.20%	$49.88	3.38%
DJI	0.17%	0.08pp	66.8M	7.89%	6.66%	4.27%	$54.76	1.17%
Amazon Essentials	0.19%	0.06pp	80.6M	2.03%	6.38%	33.32%	$8.98	2.88%
Owala	0.10%	0.05pp	102.8M	0.07%	4.79%	35.75%	$47.84	3.48%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand how top brands drive traffic on amazon.com. See which marketing channels – like search, referrals, and social – generate the most visibility and sales.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

LEGO

Nintendo

DJI

Amazon Essentials

Owala

Top selling categories on amazon.com

Explore how different product categories are performing on amazon.com. This section provides insights into the fastest-growing segments, the most competitive spaces, and where consumer demand is shifting.

Performance

Jan 2026 vs. Jan 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	50	9.51%	7.97%	8.02%	< 50	3.87%
	92	3.03%	6.22%	6.50%	75	18.73%
Clothing	89	8.55%	4.66%	0.52%	< 50	9.93%
Shoes	64	3.68%	6.61%	3.00%	< 50	5.27%
Jewelry	75	6.10%	8.41%	11.54%	92	13.37%
Accessories	86	5.65%	2.29%	0.98%	98	8.77%
Handbags & Wallets	Unlock full list >	0.13%	19.74%	2.83%	80	7.68%
	< 50	5.51%	10.68%	8.88%	67	9.18%
Clothing	100	6.55%	0.45%	9.78%	77	9.67%
Accessories	88	0.16%	7.09%	2.95%	68	3.67%
Shoes	75	1.65%	2.32%	9.69%	93	0.77%
Jewelry	76	2.86%	0.41%	4.75%	< 50	9.66%
Uniforms, Work & Safety	Unlock full list >	9.62%	8.21%	8.64%	< 50	3.45%
	92	0.75%	5.39%	6.78%	100	9.97%
Clothing	67	19.23%	1.16%	4.01%	< 50	11.14%
Watches	Unlock full list >	8.71%	1.19%	9.63%	71	8.16%
	86	8.55%	4.69%	17.52%	98	18.38%
Clothing	58	13.94%	6.75%	15.27%	82	7.51%
Shoes	< 50	7.86%	13.00%	0.13%	93	8.92%
Accessories	< 50	7.03%	4.12%	1.18%	< 50	7.82%
Jewelry	55	9.98%	11.00%	8.45%	94	4.86%
Watches	Unlock full list >	5.67%	8.12%	10.72%	72	14.20%
	87	3.05%	7.98%	7.96%	67	9.71%
Clothing	99	3.32%	0.82%	4.43%	60	9.74%
Shoes	99	8.02%	3.26%	3.47%	98	4.78%
Accessories	91	2.07%	9.76%	0.65%	100	1.32%
Jewelry	59	9.41%	7.95%	5.40%	82	12.34%
Watches	Unlock full list >	4.38%	2.33%	8.49%	100	8.75%
	< 50	5.13%	9.33%	9.30%	99	5.80%
	98	5.56%	8.59%	7.98%	97	7.16%
Kitchen Utensils & Gadgets	95	4.66%	9.23%	1.45%	96	3.15%
Dining & Entertaining	54	14.66%	5.96%	10.89%	60	4.04%
Storage & Organization	59	9.74%	9.09%	9.96%	63	6.33%
Kitchen & Table Linens	98	13.61%	7.29%	3.65%	89	9.12%
Bakeware	Unlock full list >	15.73%	13.00%	18.82%	54	5.33%
	89	4.47%	2.16%	3.26%	< 50	15.24%
Home Décor Accents	57	10.00%	13.80%	8.12%	95	6.58%
Candles & Holders	97	9.00%	9.61%	19.59%	< 50	0.18%
Photo Albums, Frames & Accessories	98	5.91%	10.57%	4.31%	93	15.12%
Window Treatments	95	9.63%	9.13%	6.06%	< 50	11.11%
Rugs, Pads & Protectors	Unlock full list >	16.03%	6.65%	6.54%	100	6.73%
	89	5.02%	8.58%	15.19%	< 50	3.30%
Blankets & Throws	< 50	9.91%	15.93%	8.80%	97	4.69%
Sheets & Pillowcases	100	9.47%	9.69%	19.90%	52	0.55%
Decorative Pillows, Inserts & Covers	74	0.09%	2.49%	6.67%	95	8.87%
Kids' Bedding	< 50	4.08%	7.63%	8.85%	96	6.69%
Bed Pillows & Positioners	Unlock full list >	9.10%	19.08%	9.80%	< 50	0.61%
	93	18.17%	1.07%	14.31%	82	8.84%
Seasonal Lighting	93	9.87%	14.88%	9.99%	97	2.40%
Stockings & Holders	100	18.24%	7.57%	14.39%	75	1.71%
Wreaths, Garlands & Swags	< 50	15.32%	3.51%	19.19%	< 50	6.38%
Trees	77	4.10%	4.99%	8.77%	100	14.57%
Tree Skirts	Unlock full list >	9.90%	0.31%	9.97%	77	7.69%
	73	10.88%	9.87%	18.41%	96	1.61%
Clothing & Closet Storage	100	5.04%	0.78%	9.60%	96	10.42%
Home Storage Hooks	85	5.21%	2.37%	3.07%	< 50	9.95%
Laundry Storage & Organization	85	13.20%	10.00%	16.02%	< 50	3.21%
Baskets, Bins & Containers	74	9.32%	7.62%	7.16%	92	4.43%
Holiday Décor Storage	Unlock full list >	1.52%	9.11%	1.18%	< 50	1.86%
	95	3.62%	8.04%	13.58%	75	4.69%
	99	5.40%	3.63%	9.34%	99	12.31%
Paper & Plastic	95	7.47%	0.67%	5.68%	94	8.14%
Laundry	87	15.21%	6.23%	11.42%	99	3.71%
Household Batteries	81	18.22%	8.77%	17.90%	< 50	0.88%
Household Cleaning	79	3.03%	9.74%	5.32%	< 50	9.95%
Cleaning Tools	Unlock full list >	8.84%	7.07%	12.53%	89	2.54%
	56	9.83%	5.42%	0.50%	94	9.81%
Over-the-Counter Medication	75	14.60%	2.38%	8.49%	< 50	2.45%
Alternative Medicine	59	0.04%	9.86%	3.01%	96	5.63%
First Aid	98	3.45%	4.22%	8.55%	68	9.98%
Feminine Care	73	4.43%	8.83%	7.56%	< 50	7.72%
Incontinence & Ostomy	Unlock full list >	9.29%	18.56%	5.09%	99	0.23%
	63	2.69%	14.23%	1.90%	95	14.32%
Vitamins	85	7.82%	9.87%	2.75%	89	7.03%
Herbal Supplements	100	2.21%	7.38%	11.91%	54	6.19%
Minerals	65	1.20%	6.84%	10.69%	98	7.33%
Blended Vitamin & Mineral Supplements	< 50	2.39%	1.20%	12.13%	95	19.84%
Digestive Supplements	Unlock full list >	13.44%	19.03%	10.00%	100	6.07%
	98	13.95%	4.80%	7.46%	71	4.87%
Toothbrushes & Accessories	75	9.43%	3.90%	7.71%	97	6.02%
Toothpaste	51	7.81%	4.19%	1.11%	92	9.98%
Dental Floss & Picks	100	12.34%	6.27%	9.78%	62	3.47%
Mouthwash	69	13.83%	9.95%	3.84%	< 50	2.34%
Baby & Child Dental Care	Unlock full list >	9.97%	1.71%	14.50%	98	8.85%
	98	11.90%	17.24%	3.55%	59	9.76%
Gift Wrapping Supplies	< 50	2.85%	1.31%	11.09%	64	1.82%
Stationery	Unlock full list >	1.38%	5.93%	4.86%	50	6.01%
	68	8.43%	7.40%	6.96%	< 50	19.54%
	80	8.26%	3.50%	11.85%	100	3.56%
Cooking & Baking	< 50	9.68%	4.78%	8.88%	89	14.19%
Canned, Jarred & Packaged Foods	< 50	8.48%	9.99%	4.35%	52	3.61%
Herbs, Spices & Seasonings	80	8.37%	1.20%	9.99%	93	5.90%
Soups, Stocks & Broths	58	9.84%	0.14%	9.99%	55	7.15%
Sauces, Gravies & Marinades	Unlock full list >	9.99%	8.48%	14.00%	62	13.16%
	100	4.22%	11.57%	3.33%	94	9.79%
Bottled Beverages, Water & Drink Mixes	79	3.12%	12.02%	9.56%	100	11.93%
Coffee	84	11.70%	4.30%	8.05%	< 50	5.73%
Tea	99	10.00%	10.21%	8.03%	88	2.22%
Beverage Syrups & Concentrates	67	3.69%	16.96%	18.70%	< 50	3.44%
Hot Chocolate & Malted Drinks	Unlock full list >	6.64%	8.37%	2.69%	70	8.40%
	< 50	2.66%	18.58%	3.63%	96	4.81%
Snack Foods	99	9.01%	9.18%	5.50%	69	9.98%
Candy & Chocolate	68	4.45%	15.70%	6.12%	< 50	2.40%
Chocolate Candy	98	3.62%	8.32%	8.76%	93	8.29%
Breakfast & Cereal Bars	Unlock full list >	6.65%	3.74%	9.57%	82	2.45%
	100	0.49%	5.10%	6.63%	100	9.99%
Fresh Vegetables	78	18.68%	0.67%	14.82%	100	8.70%
Fresh Fruits	89	4.04%	9.84%	1.52%	< 50	11.09%
Packaged Produce	89	8.41%	9.98%	4.16%	99	3.43%
Dried Fruits & Vegetables	96	5.92%	1.21%	2.60%	94	9.88%
Fresh Herbs	Unlock full list >	8.60%	4.78%	17.69%	55	7.44%
	73	19.39%	13.99%	11.51%	< 50	9.58%
Cheese	52	9.92%	4.82%	5.23%	< 50	5.88%
Dairy & Plant-Based Yogurt	97	5.48%	10.64%	8.86%	95	9.19%
Milk & Cream	89	9.59%	1.93%	9.77%	71	9.86%
Eggs & Egg Substitutes	100	12.08%	17.42%	3.70%	94	9.79%
Butter, Margarine & Plant-Based Alternatives	Unlock full list >	8.19%	9.61%	16.41%	51	8.62%
	< 50	1.16%	7.48%	5.88%	100	9.00%
	< 50	6.58%	9.79%	1.82%	62	11.51%
Face	89	12.17%	9.90%	15.97%	< 50	5.98%
Body	97	6.12%	10.79%	7.80%	64	2.63%
Lip Care	100	8.22%	4.05%	2.78%	57	16.68%
Eyes	98	7.12%	1.26%	9.88%	90	8.91%
Sunscreens & Tanning Products	Unlock full list >	17.54%	1.55%	13.70%	< 50	9.01%
	82	7.00%	9.84%	10.60%	100	11.06%
Shampoo & Conditioner	96	1.54%	7.12%	9.50%	64	7.08%
Styling Tools & Appliances	< 50	9.12%	3.47%	9.81%	< 50	3.49%
Hair Accessories	< 50	11.41%	4.12%	18.19%	86	5.89%
Styling Products	90	8.43%	5.57%	9.43%	98	1.49%
Hair Coloring Products	Unlock full list >	7.26%	8.54%	5.41%	77	17.27%
	< 50	19.78%	0.16%	15.91%	65	8.36%
Eyes	< 50	3.48%	10.40%	5.69%	< 50	9.91%
Face	< 50	9.41%	2.81%	19.70%	86	6.89%
Lips	70	15.81%	3.21%	19.68%	99	6.61%
Body	76	0.86%	7.36%	7.00%	100	19.46%
Makeup Remover	Unlock full list >	7.65%	10.57%	4.22%	87	9.89%
	< 50	15.91%	6.54%	6.60%	74	6.62%
Nail Art & Polish	97	9.91%	7.65%	8.89%	87	0.28%
Tools & Accessories	97	12.72%	5.07%	16.54%	100	5.01%
Foot & Hand Care	54	19.74%	8.31%	9.45%	60	0.27%
Nail Care	Unlock full list >	1.64%	7.80%	4.14%	< 50	10.00%
	98	10.70%	6.16%	14.46%	90	3.79%
Makeup Brushes & Tools	81	1.17%	8.36%	4.35%	100	17.83%
Bags & Cases	82	6.62%	2.05%	9.75%	< 50	9.98%
Refillable Containers	67	8.36%	1.17%	9.99%	< 50	5.94%
Skin Care Tools	77	7.23%	8.45%	8.64%	99	0.78%
Mirrors	Unlock full list >	8.03%	7.86%	6.42%	73	19.28%
	50	9.51%	7.97%	8.02%	< 50	3.87%
	92	3.03%	6.22%	6.50%	75	18.73%
Clothing	89	8.55%	4.66%	0.52%	< 50	9.93%
Shoes	64	3.68%	6.61%	3.00%	< 50	5.27%
Jewelry	75	6.10%	8.41%	11.54%	92	13.37%
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Top Products on amazon.com

Discover the most-viewed and the best-selling products on amazon.com. See which listings are driving product views, revenue, and units sold.

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio High-Fidelity Sound USB-C Charging	...> Earbud Headphones	Apple	4.8M	=	6.70%	8.75%	60	8.06%
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones with Active Noise Cancellation Adaptive Audio Transparency Mode Personalized Spatial Audio USB-C Charging Case Wireless Charging H2 Chip	...> Earbud Headphones	Apple	4.2M	10.36%	9.01%	7.78%	51	4.92%
Nintendo Switch 2 + Mario Kart World Bundle	...> Nintendo Switch 2	Nintendo	4.1M	=	5.30%	9.58%	97	1.65%
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw BPA-Free Sports Water Bottle Great for Travel 24 Oz Denim	...> Thermoses	Owala	3.7M	=	3.14%	8.02%	< 50	9.37%
Apple AirTag. Keep Track of and find Your Keys Wallet Luggage Backpack and More. Simple one-tap Set up with iPhone or iPad	...> Item Finders	Apple	3.6M	6.77%	4.14%	6.16%	< 50	11.23%
Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio High-Fidelity Sound USB-C Charging	...> Earbud Headphones	Apple	4.8M	=	6.70%	8.75%	60	8.06%
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones with Active Noise Cancellation Adaptive Audio Transparency Mode Personalized Spatial Audio USB-C Charging Case Wireless Charging H2 Chip	...> Earbud Headphones	Apple	4.2M	10.36%	9.01%	7.78%	51	4.92%
Nintendo Switch 2 + Mario Kart World Bundle	...> Nintendo Switch 2	Nintendo	4.1M	=	5.30%	9.58%	97	1.65%
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw BPA-Free Sports Water Bottle Great for Travel 24 Oz Denim	...> Thermoses	Owala	3.7M	=	3.14%	8.02%	< 50	9.37%
Apple AirTag. Keep Track of and find Your Keys Wallet Luggage Backpack and More. Simple one-tap Set up with iPhone or iPad	...> Item Finders	Apple	3.6M	6.77%	4.14%	6.16%	< 50	11.23%
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Top-level analysis for amazon.com

In 2026-01-01T00:00:00, amazon.com generated $61.3B in total revenue.

Top brands include – LEGO, Nintendo, and DJI – which all stood out for revenue and consumer engagement.

The month’s top-performing product was the Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio High-Fidelity Sound USB-C Charging, which is the most sought-after item on the marketplace.