What is covered in the 2025 Generative AI Landscape report?

The report analyzes Generative AI platform adoption, session behavior, referral pathways, conversions, and strategic signals for winning in AI search across web and apps.

What time period does the dataset cover?

Most metrics cover October 2024 through September 2025, with select spot estimates for September 2025 where noted.

What are the headline numbers?

7.0B Gen AI web visits (avg monthly, worldwide), 1.9B AI Mode adopters, 2.0B Gen AI referrals, 7% Gen AI conversion rate and Gen AI app downloads up +778% YoY.

Generative AI Landscape 2025: The State Of Gen-AI

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